Salazar v. Coors

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Wednesday, August 18, 2004

More on Coors as a Corporate Citizen

A couple of days ago I promised you some more information on the 'Coors is the worst polluter in the state' mantra.

It's not true.

This from the Beer Institute. Yes, I know that this is an industry mouthpiece but take a look at the whole article. Below are listed just a couple of the innovations
where Coors led the industry.


In the 1950s, the steel can industry told Coors it was crazy to waste five years and $10 million to develop the technology to make aluminum beverage cans. But the first commercially produced aluminum beverage can in America was made at Coors' plant in Golden, Colo., on January 22, 1959.

The industry thought Coors was even crazier to think people would return the cans for recycling. Yet in 1959, Coors single-handedly launched the aluminum can recycling revolution when it began offering a penny for every returned can. AND IT WORKED.

On its own, Coors designed and built the first modern wastewater treatment plant in Colorado in 1952, adding a secondary treatment process decades before it was required to do so.

And it goes on and on.

Another industry tribute but look who is giving Coors awards.

Top management is integrally involved in developing and upholding the company's environmental principles. Chairman Pete Coors signed the latest environmental, health & safety principles document, which is posted throughout the company. The company has received numerous awards, including two from the U. S. Environmental Protection Agency.


This from EcoIQ; a magazine that promotes sustainability.

In the rainforest, nature uses feedback to "close the loop." In the face of limits, feedback triggers adaptations that lessen or make an end-run around physical constraints. In business, companies like Coors use feedback to "close the loop," triggering innovations that lead to new products, processes, businesses, and profits.

Some interesting information from the EPA. The wonders of modern technology.

A view of how Geographic Information System (GIS) computer software is used for a global view of environmental management. This video tours Coors industrial site to learn about the technology used to reduce pollution from can manufacturing and how Public Service Company of Colorado controls Coors emissions. An
environmental consultant tells about contemporary pollution prevention. A representative from the Denver Office of Emergency Preparedness demonstrates how the Environmental Information System is utilized.


Industrial
Ecology March 00 - Shared Vision Magazine


The agreement adds the Japanese firm to a growing list of large corporations, such as the Denver-based Coors Brewing, that are looking to nature to improve their bottom line. "All waste and all pollution is lost profit," says William Coors, the founder of the Coors Brewing Corporation. The first breweries to switch from glass to aluminum and buy back its products from consumers, Coors products are now 90% recyclable.

Now are a number of the above representatives of industry. Yes. Coors is in the 'beer industry'. Actually many industries including can and bottle manufacture, ceramics, metal and plastic fabrication, and wear, fluid and electronic engineering. These are well paying high tech jobs that employ thousands.

Peter Coors and the Coors family have tried to be good corporate citizens and good neighbors in Colorado and elsewhere. Don't be fooled by the leftist 'mantra' attacking Pete Coors in an effort to pick up a few votes. And don't get distracted from the important, real issues in Colorado.